Punt Creative has appointed Upasana Naithani as Head of Business in Mumbai, where she will lead the agency’s business function as it scales its integrated creative and business offerings.
In her new role, Naithani will drive growth, shape overall brand strategy, strengthen creative excellence, and build client partnerships. She will also work with cross-functional teams to connect strategic thinking, creative quality, and commercial outcomes across mandates.
Naithani joins Punt Creative from FCB Kinnect, where she was Senior Vice President and led work for brands including Flipkart, Flipkart Minutes, Tata Motors and Reliance Smart.
She has more than 15 years of experience in advertising and digital marketing, with previous stints at Dentsu Webchutney, Reliance Retail and VML India.
“I’ve always believed that the best ideas happen when business strategy and creativity are treated as partners, not separate disciplines. Punt is building exactly that kind of ecosystem—one that brings together brand, content, commerce, technology and culture in a way that’s genuinely future-focused. I’m excited to work with Harsh & an exceptional team to build enduring brands and help shape the agency’s next phase of growth,” said Upasana Naithani, Head of Business, Punt Creative.
“I have known Upasana for years now and she’s one of the most well rounded advertising professionals I have met. Her experience across the board makes her the perfect and a much needed addition to Punt’s growth journey. Her understanding of brand ecosystems, consumer culture and her way of working will not only shape our client solutions better but also positively build the culture for Punt.”, said Harsh Shah, Managing Director, Punt Creative.
