UOB has launched its ‘Make Tomorrow Yours’ campaign with a short film titled Homecoming, created with BBH Singapore, rolling out first in Singapore and Malaysia before expanding to Indonesia, Thailand, and Vietnam.
The film follows a young man returning home after completing his overseas studies. He is reunited with the food, connections, and warmth of home, but faces a choice the campaign frames as defining his future.
“Sometimes the most powerful stories come from the simplest and most familiar moments. On the surface, this is a homecoming story. But at its heart, it’s about growth – and what that asks of us,” said Janson Choo, Executive Creative Director at BBH Singapore.
The campaign centers on the tension between short-term comfort and long-term goals, and how it affects both us and those around us.
“The right way forward isn’t always the easiest,” said Sivea Pascale, Managing Director of Group Retail Marketing, UOB.
“But meaningful progress often comes from being able to look beyond the present to do the right thing. It’s a mindset we deeply believe in at UOB.”
According to UOB, the campaign marks a repositioning of its Personal Financial Services and will serve as the unifying theme across future strategic campaigns supporting customers’ aspirations.
Credits
Creative Agency: BBH Singapore
Managing Director: Sid Tuli
Executive Creative Director: Janson Choo
Creative Director: Michael Chin
Associate Creative Director: Luke Somasundram
Senior Art Director: Avril Chua
Copywriter: Enkainia Lee
Group Strategy Director: Faraaz Marghoob
Strategist: Maureen Alam
Business Director: Dahlia Yeo
Associate Account Director: Faith Khong
Associate Account Director: Helena Liang
Account Executive: Thalia Tan
Executive Producer: Wendi Chong
Senior Producer: Chunyi Kwek
Production House: Holy Momma Limited
MD/Executive Producer: Desmond Loh
Producer: Evie Yeo
Director: Andrew Lang
Director of Photography: Franz Lustig
Production Support: Ta Prod
Partner & Executive Producer: Louis Ditapichai
1st AD: Noi Hitanant
Offline Editor: Tammy Quah
Post-Production: Dandelion Studios
Music & Sound Design: FVSE
