Video advertising platform Unruly announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform, UnrulyX.
Expanding on LG’s relationship with sister brand Tremor Video in North America, the company now provides brands with highly viewable placements across all LG Smart TVs and video within the LG Channels app globally.
Almost half (42%) of consumers are spending more time watching connected TV content due to the pandemic, and after viewing an ad, ad-supported CTV users are 52% more likely to buy a product compared to linear TV viewers, according to Unruly research.
LG will also utilize Unruly’s self-service platform to manage and optimize its own sold campaigns globally.
“We applaud Unruly’s continued effort to help advertisers reach only the most engaged audiences and offer them the most relevant ad experiences,” said Edward Lee, Head of webOS Ad business at LG Electronics Home Entertainment Company.
“Backed by Unruly’s unique emotional data and custom audiences, we’ll now be able to grow our CTV business on a global scale.”
Unruly’s unified online video, display and CTV stack aims to streamline media buying and selling across screens to drive high-impact, high-performing creative and offer the best value exchange for publishers, brands and consumers.
“We’re excited to partner with LG to grow its CTV advertising globally,” said Ken Suh, Chief Strategy Officer at Unruly. “During COVID-19 in particular, it’s more important than ever to help advertisers realize the true value of their ad inventory and maximize yield.”
Unruly’s premium supply side video advertising platform for CTV, online video and display, UnrulyX, is powered by 3,000 direct premium publisher relationships, along with access to CTV devices and platforms.
To learn more about Unruly, visit here.
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