Following a competitive pitch, the University of Otago has appointed Special Wellington to their agency roster.
The appointment comes at a time of rapid change for the education sector as it emerges from the challenges and disruption of the pandemic. Special Wellington will partner with Aotearoa New Zealand’s first university as it embarks on an exciting new era alongside brand partner Designworks and media agency Mindshare.
Special Wellington will bring award-winning creativity and a Te Ao Māori approach to creative and strategic campaign work including brand and student recruitment projects, the agency said.
University of Otago’s Senior Manager Marketing and Advisory Shelley Winsor is looking forward to working closely with Special Wellington. “Special really stood out right throughout the pitch process, demonstrating not only their alignment and understanding of our ambition and values but provided a fresh perspective on our next generation of learners who are not only diverse but are experiencing the most disruptive time in history.”
“The whole team is looking forward to what we’ll create together.”
Phil Baker, General Manager of Special Wellington adds: “We are thrilled to be working with the team at the University of Otago on their ambitious plans for the brand in the next few years.
There is a range of exciting projects that we’re already getting started on and look forward to collaborating with the Otago team and partners at Designworks and Mindshare.”