Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), has announced a strategic partnership with Jay Chou, renowned as the “King of Mandopop,” and his record label JVR Music. This agreement secures global marketing and distribution rights for Jay Chou’s extensive music catalog and future projects, while also supporting rising talent from his label, including artists like Patrick Brasca and Young (Cao Yang) through JVR.
The addition of IFPI’s 2022 Global Album Sales Chart leader, Jay Chou, to UMG’s artist roster, underscores the company’s commitment to elevating Mandopop music on the international stage.
“It is with immense pride and excitement that we welcome Jay Chou, an icon of our times, into the Universal Music family,” said Timothy Xu, Chairman and Chief Executive Officer of Universal Music Greater China.
“This partnership is more than a milestone for us; it’s a celebration of Jay’s extraordinary artistry and global appeal. We are deeply honored to be entrusted with his musical legacy and are eager to help showcase his remarkable talent to a broader global audience.”
Jay Chou has been a prominent figure in the Mandarin music scene since his debut in 2000 with “JAY.” His career spans 15 studio albums and his 2022 release, “Greatest Works of Art,” marked a historic moment, making him not only the first Mandarin artist to break into the top 10 of the IFPI Global Artist Chart, but also the first to top the Global Album Sales Chart, said Universal Music.
JR Yang, Chief Executive Officer of JVR Music, said, “Aligning with UMG in this strategic partnership, marks a new chapter for Jay and JVR towards our vision of elevating Mandarin pop music globally.
Leveraging UMG’s extensive global network enables us to amplify Jay’s artistic impact and the diversity of our artist roster on a global scale. We are excited about harnessing this alliance to transcend cultural boundaries and cement the international presence of our unique musical heritage.”
Adam Granite, Executive Vice President, Market Development of Universal Music Group, added, “Welcoming Jay Chou and JVR to the Universal Music Group is a strategic triumph and a cultural victory. This partnership further cements our commitment to nurturing diverse talents and introducing them to audiences worldwide.
Jay’s exceptional artistry and JVR’s creative prowess align perfectly with our mission to enrich the global music landscape.”