Japanese lifestyle and apparel brand UNIQLO will roll out a series of National Day initiatives in Singapore from July 24 to August 9, including limited-time LifeWear offers, new omnichannel shopping services, a collaboration with the Land Transport Authority (LTA), and a month-long Marina Bay Sands pop-up. The activities form part of the brand’s SG61 campaign celebrating Singapore’s National Day.
“For nearly two decades, UNIQLO has been part of Singaporeans’ everyday lives,” said Paulene Ong, Marketing Director of UNIQLO Singapore.
“This National Day, we celebrate what it means to be Made For All. Made For Singapore — from LifeWear innovations loved by our customers such as AIRism and UV Protection, to new ways of bringing greater convenience and value to our community, all designed around supporting the people, communities and everyday moments that make Singapore home.”
The Marina Bay Sands pop-up, running from July 17 to Aug. 13, showcases a selection of LifeWear T-shirts and offers exclusive in-store promotions for customers.
UNIQLO is set to introduce a new Order & Pick service as well, enabling customers to reserve items through its app and website for in-store collection. The retailer will also launch its first Click & Collect Locker at The Clementi Mall next month.
On July 31, UNIQLO will also launch a UTme! collection developed with the Land Transport Authority featuring illustrations by local artist Jon Tan inspired by Singapore neighborhoods and MRT stations.
