Retailer UNIQLO is spotlighting its AIRism technology and inner lineup at the AIRism Cooling Station Pop-up, inviting residents in Singapore to experience the products firsthand.
The AIRism Cooling Station Pop-up immersive space lets visitors experience the smooth and cooling touch of AIRism fabric firsthand, while offering an Instagrammable backdrop, the brand said.
“AIRism is a range that you have to experience to fully appreciate – one of our most well-loved innovations is the AIRism Anti-Odour Mesh Tank Top, recommended by customers as the best inner during summertime,” said said Paulene Ong, Marketing Director of UNIQLO Singapore.
“From parents purchasing it for middle and high schoolers to wear under uniforms, to adults wearing as an inner for a cooling experience, we hope that visitors can try on our AIRism range for themselves and discover how LifeWear can make their everyday lives a little more comfortable.”
The pop-up includes an immersive waiting area lined with AIRism Cool Curtains, where visitors can experience the fabric and take photos. The space also presents the AIRism lineup, including innerwear, bra tops, and underwear.
Visitors can take part in interactive experiences designed to demonstrate breathability and moisture absorption, allowing them to test the fabric and understand its functions.
The UNIQLO AIRism Cooling Station Pop-up will take place at Orchard Central Level 1 Atrium, outside the UNIQLO store, from April 10 – 19, Friday – Sunday from 11 am to 10 pm daily. Entry is free.
