Uniplan Makes Trio of Leadership Appointments in China

Sonny Shen, Gordon Wang, and Robert Paschen

Brand experience agency, Uniplan, has announced several senior leadership appointments to optimize the agency’s structure, including Sonny Shen, currently Managing Director of Uniplan Shanghai, taking on the added responsibility as Managing Director of Uniplan China.

In her new role, Shen will work with leaders across Beijing and Shanghai offices to lead the transformation and growth of the agency’s China business.

Gordon Wang, currently Managing Director of Uniplan Beijing, has been appointed as Chief Growth Officer of Uniplan China. In this newly created role, Gordon will continue to manage the Beijing office’s client business and lead the agency’s new business development in China.


Both Shen and Wang report to Christian Zimmermann, Chairman and Group CEO directly.

It was also announced that, Robert Paschen has joined Uniplan as Executive Creative Director of Uniplan China to reinforce the creative team and enhance creative effectiveness. Robert is based in Shanghai and reports to Sonny Shen.

Prior to Uniplan, Paschen helped lead creative efforts at a range of agencies including Bates, MediaMonks, W+T, Saatchi & Saatchi, Publicis Sapient, GTB (JWT), SPARK44, R/GA and others. Robert attacks creative challenges and creates exciting integrated experiences from multiple angles across different industries including automobile, sports, technology, FMCG, and B2B.


“I’m very grateful to have Sonny and Gordon stepping up and take on the new roles, and welcome Robert to join our family,” said Christian Zimmermann, Chairman, and Group CEO.

“The new structure will form a new One China Team with an even higher integrated service portfolio and a broader consulting offering to further drive innovation. We are confident that under the leadership with Sonny and Gordon, the new team will drive the next chapter of our growth and transformation journey and unlock the tremendous opportunities emerging in the fast-evolving Chinese market.”