Uniplan Appoints Michael Bertin Head of Digital, Greater China

Uniplan has appointed Michael Bertin to the newly-created role of Head of Digital Greater China. He will be based in Shanghai and report to Andrew Au, Chief Strategy Officer.

Bertin has been working in the digital field for more than 16 yearsand is tasked with expanding Uniplan’s offering and helping drive the digital transformation of the agency.

“I am delighted to welcome Michael to Uniplan. Michael brings a breadth and depth of experience and expertise that will enable Uniplan to provide boundary-pushing digital and interactive solutions for our clients,” said Au.


“Having previously worked with Michael I can attest that he is best in class in the digital space and I look forward to working with him again.”

Prior to joining Uniplan, Bertin was with Imagination Asia, TBWA Hong Kong, and Publicis Dialog Paris across different markets. His experience includes overseeing digital strategy and production for various brands, including B2B and B2C, luxury, innovation centres, showrooms, automotive, retail, museums, and more. Michael holds a master’s degree in Marketing & Innovation Management and a bachelor’s degree in computer science. He is adept at technical language, business communication, strategic planning, and more.

“Uniplan is embarking on an exciting process of transformation. I’m looking forward to working with the team to further enhance Uniplan’s digital capabilities and develop more innovative solutions”, said Bertin.


“And of course, I also hope to deliver unforgettable moments and transformative results for our clients.”