Global attention measurement platform Amplified Intelligence has tapped Unilver’s outgoing VP of Global Media David Porter for a role on the company’s advisory board to drive Amplified Intelligence’s growth worldwide.
Porter has more than three decades of experience within the media industry and is stepping down from Unilever where he has been for over a decade. During that time he has held several senior roles, including media director in North Asia. Prior to joining Unilever, in the Asia Pacific with Mindshare, where he managed the agency’s relationship with Unilever across the region, and before that 25 years working for various UK agencies, including nine years at MediaCom London.
“Amplified Intelligence’s work is a game-changer for marketers who want to get to the truth,” said Porter.
“I have huge respect for CEO and founder, Karen Nelson-Field’s body of work and am energised by the chance to be a part of reshaping the way we measure communications effectiveness. Amplified Intelligence will help us get to the truth.”
Amplified Intelligence CEO and founder Karen Nelson-Field said: “I’m absolutely delighted that someone of Porter’s incredible experience, know-how and clout within the industry is joining Amplified Intelligence. He’s been an influential figure within the media ad industry for over three decades and at the forefront of driving real change across Adland.
Australia-based Amplified Intelligence, provides advertisers with a more accurate picture of how much attention their campaigns are generating, recently closed a post-seed funding round of US$2.2 million led by Australian venture capitalist TEN13.