Unilever Embeds Knorr ads into myTV SUPER programs

PHD Hong Kong has launched a market-first in-video advertising campaign for Unilever that embeds Knorr’s latest messaging into myTV SUPER programming.

The in-video ad insertion allows Knorr’s ‘The Irreplaceable Home Taste’ campaign to appear in popular video content at scale, “reaching a potential audience of six million viewers in Hong Kong without disrupting their viewing experience.”

The agency partnered with myTV SUPER and Mirriad to bring the dynamic ad campaign to life. The partnership facilitates the natural blend of content through an AI-based algorithm from Mirriad, capable of identifying the right moments and placement spots in myTV Super’s existing premium content. This allows brands to reach local Hong Kong consumers at scale during pivotal moments of emotional engagement.


 

“This cooperation signifies that multi-media execution has entered a new era,” Cecilia Teng, Food Director of Unilever Hong Kong and Taiwan. “This new technology provides advertisers with innovative solutions to drive brand awareness and strengthen ad recall in a highly-engaged context along the consumer journey.”

 

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