UNICEF has partnered with Happiness Saigon to launch the Motobin Movement, making use of Ho Chi Minh City’s favorite form of transport to raise awareness of the growing litter problem while also getting citizens directly involved in the solution.
The goal of the recently launched initiative is to place trash bins across the streets of Saigon, a city of 8 million people that generates nearly 9,000 tons of waste each day according to the Viet Nam Environment Administration.
The Motobin Movement
The concept is simple: UNICEF Viet Nam provides inexpensive, biodegradable bags that people can insert into the existing bins on their motorbikes and then use to deposit their trash.
Once the bag is full, it can be properly disposed of at a number of geo-mapped public trash collection bins located throughout the city. The initiative provides an easy way for people in HCMC to take matters into their own hands while taking litter off the streets.
“It’s time for a change,” said Rana Flowers, UNICEF Representative in Viet Nam.
“Rubbish on the streets or dumped into our rivers is not just undermining the beauty of Viet Nam but it also leads to diseases and delayed development for our children. We need more bins, we need separate bins for plastics and we need to all – each of us – stop dumping litter on the streets and in rivers. We must create the green, clean, and safe Viet Nam that our children deserve.”
Nichi Fellizi Gatdula, Happiness Saigon Senior Creative, said that the initiative is a unique way to fight an important problem.
“We’ve seen countless littering campaigns without any change, so we know that a pure awareness campaign won’t do,” said Nichi. “We created the motobin movement not only as a way to educate but also a tool to make everyone part of the solution.”
The program has successfully launched at a number of universities across Ho Chi Minh City, with multiple orders of bags distributed already. It’s received an especially enthusiastic response from young adults who want to do their part to keep their country beautiful for the generations that follow.
Local restaurants are also picking up the Motobin to distribute at their shops for takeaway orders. There are plans to onboard partners to scale the initiative in the future.
The Motobins are intended to both raise awareness and get people in the habit of being conscious of their litter and the importance of disposing of it properly. While only a temporary solution to the problem, the end goal is to provide a better environment for our children and grandchildren.
Until more permanent bins are installed, the Motobin movement needs partners and sponsors from the local business community.
If you’d like to become a partner for the movement, you can learn more and become a sponsor for a cleaner Vietnam at www.unicef.org/vietnam/motothung
For further information, please contact: Pham Thai Hong Van, UNICEF, Tel 0985420818, Email: firstname.lastname@example.org
Agency: Happiness Saigon
Executive Creative Management/CEO: Alan Cerutti
Executive Creative Director: Gregory Titeca
Senior Concept Provider: Neena Fellizi Gatdula
Concept Provider: Nicholas Stillittano
Strategic Brand Planner: Linh Le
Copywriter: Nghia Tran
Account Executive: Trinh Nguyen
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