UM, the global media agency network of IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan (Private) Limited, for the launch of their UM Pakistan office.

“An important growth market for many of our regional and global client brands; the launch of UM Pakistan will serve to future-proof our regional efficiencies and expand our competitive remit and opportunities across the Asia-Pacific region,” said Kasper Aakerlund, President UM APAC.

The UM Pakistan affiliate office will extend the UM agency network footprint to 14 different countries across the APAC region, adding to a remit that currently includes Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

“We are very excited to be a part of IPG Mediabrands and I believe this relationship will bring a fresh perspective to the media landscape in Pakistan with data, technology, and commerce playing a key role in reshaping consumer journeys and experiences,” said Muhammad Sarwar Khan, Chief Executive Officer IG Square Pakistan.

“I would also like to thank all of our clients and media partners for extending their support and I assure them that this new partnership will further equip us to deliver on our promise of imagining growth globally.”

Adnan Shaikh, Director & Chief Operating Officer IG Square Pakistan added, “I am humbled and excited to share news of IG Square’s affiliation with IPG Mediabrands to represent Universal McCann (UM) in Pakistan, and introduce other agency brands in the future. We are extremely thankful to our team members, clients and vendors for their trust and confidence.”

The UM affiliate relationship with IG Square Pakistan is effective immediately.