UM China Promotes Alex Tan to Chief Client Officer


IPG Mediabrands UM China, the strategic media agency within IPG Mediabrands, has promoted Alex Tan to Chief Client Officer China.

Tan brings 24 years of experience in advertising and media agencies in Asia, with extensive working knowledge of clients across the Automobile, Banking, Finance, Cosmetics and FMCG sectors.

In Eighteen of those years he has held key management roles with Starcom, MediaCom and more recently OMD prior to IPG Mediabrands; working with multiple brands including General Motors, Maserati, Renault, Volkswagen, UBS, Visa, General Mills, L’Oreal, Mars and Pepsi Foods.


 

Tan joined IPG Mediabrands in 2017 as Managing Partner, managing the agency’s global accounts. In the new role as Chief Client Officer he will oversee all UM China’s clients across three offices in Shanghai, Beijing & Guangzhou.

“Alex has been instrumental in leading our key client teams and setting up best practices,” said Tom Wan, CEO of IPG Mediabrands China. “We are excited to have him play a broader role on championing our clients’ business growth. He has a deep understanding of the challenges faced by clients in China and how to structure UM’s ‘Better Science, Better Art, Better Outcomes’ offering to meet those needs.”

 

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