UM Australia Names Andy Copeland General Manager, Brisbane

“With the Olympics only a decade away, Queensland presents blue-sky opportunities.”

Media agency UM Australia has tapped Andy Copeland for the newly-created role of General Manager, Brisbane, reporting to Anathea Ruys, CEO UM Australia.

Tasked with paving the way for sustainable future growth in Queensland’s burgeoning market, Copeland brings extensive business strategy & revenue growth experience to UM.

Following a brief stint as chief customer officer and prior to that chief data and technology officer with Cummins&Partners, Copeland rejoins Mediabrands, having previously led the group’s expansion into ecommerce as national head of Ecommerce for Mediabrands’ performance arm, Reprise.


“With the Olympics only a decade away, Queensland presents blue-sky opportunities and by appointing Andy, a digital native, to lead the team, UM is positioning itself as something different in the Brisbane market and is backing its fully-integrated model and futureproof strateg,” said Ruys.

Copeland added: “I’m delighted to be back. It feels like coming home. I’ve always been amazed by the incredibly smart people and cutting-edge capabilities of the wider Mediabrands group, so to have them all natively part of UM is very exciting.

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