Adam Krass has been named the new chief digital, data, and technology officer at UM Australia. He takes over the role from Maria Grivas, who was appointed CEO of Reprise Australia, earlier this year.
Krass recently served as head of marketing technology at OMG’s Annalect, and also served as head of data and operations and GroupM’s Xaxis.
He has more than 15 years of industry experience.
“We are thrilled Adam is joining us in this key role. He will ensure our clients and client teams have tailored and incisive digital solutions developed through media owners and the capabilities of the wider Mediabrands group,” said UM Australia CEO, Anathea Ruys.
“In particular our digital performance agency Reprise and the addressable activation solutions and advisory services available from Matterkind.”
Krass has more than 15 years of industry experience.
“I am excited to be joining Anathea and the team at UM to partner with iconic brands and help accelerate their digital, data and technology capabilities,” added Krass.
“I have long admired Mediabrands’ strategy capabilities and abilities to execute industry-leading work. I look forward to building on that foundation to make digital the number one growth driver within clients’ portfolios.”
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