Independent creative agency UltraSuperNew has marked the opening of its new Tokyo office with an evolution for 2025 — transitioning from a Harajuku-based studio to an international Shibuya-headquartered network focused on APAC and nationwide campaigns for global brands.
Now a fully integrated creative network with offices in Tokyo, Singapore, and Amsterdam, UltraSuperNew is positioning itself as a bridge: helping Japanese and Asian brands expand globally, and enabling international brands to connect meaningfully with Japan and Asia.
With regional hubs in Amsterdam (EMEA) and a Southeast Asia team in Singapore, the agency offers Japanese clients faster access to global markets while maintaining cultural authenticity — and supports global brands in navigating Japan’s unique media, influencer, and social landscape with local expertise.
Together, the three offices function as a 24-hour creative and strategic studio, with integrated teams working around the clock to accelerate delivery without sacrificing quality or authenticity. As well as offering clients extended capabilities for global storytelling, the unique set-up also streamlines complex creative and production processes across regions.
“Moving from Harajuku to Shibuya marked a turning point for UltraSuperNew—not just a change of address, but a shift in energy, ambition, and identity,” said Marc Wesseling, Co Founder & CEO UltraSuperNew.
“It reflects a broader transformation happening across Tokyo and Japan itself. As the cultural pulse of the city evolves, so do the ambitions of Japanese brands.
“More than ever, they’re looking to connect with global audiences and need partners who can translate their unique stories beyond borders. UltraSuperNew has grown up, scaled up, and leveled up—while staying true to the creative spirit and cultural curiosity that defined us from day one.”
Reflecting its evolution from local Harajuku shop to global cultural bridge, the new Shibuya office includes the UltraSuperNew KURA — a unique creative hub, art gallery and ideas platform where artists, creators, and innovators can connect, collaborate, and showcase their work in an intimate, meaningful environment.
