Ugaoo has launched a campaign featuring Jackie Shroff and Tiger Shroff that uses the father-son duo to take a humorous look at plant parenting.
Built around Jackie Shroff’s love for plants, the film imagines Tiger Shroff’s backflips, bodybuilding and personality as the result of competing with his father’s plants for attention while growing up.
“At Ugaoo, we’ve always believed that plant parenting can be easy and enjoyable,” said Siddhant Bhalinge, Founder & CEO, Ugaoo.
“With this film, we wanted to bring that belief to life, using Jackie’s genuine and well-known love for plants as a starting point, with Tiger adding his own perspective to the story in a fun, natural way.”
“Ugaoo and I have a natural synergy because plants have always been a big part of my life, and that’s exactly what the brand is bringing into more people’s lives,” said Jackie Shroff.
“It’s been over a year, and I’ve enjoyed being part of it. I get to talk about something I truly care about, be myself and see more people discover the joy of plant parenting. That’s what makes this association meaningful to me.”
The film was conceptualized and produced by Kulfi Collective, with White Rivers Media as its digital media partner.
“Jackie sir’s love for plants is already such a recognisable part of who he is, so we wanted to build the story around something that felt equally true to Tiger,” said Akshat Gupt, Director, CEO and Co-founder of Kulfi Collective.
“The fun was in imagining that everything we know Tiger for today (the backflips, the fitness, even that incredible flexibility) was really just the result of a childhood spent competing with Jackie’s plants for attention. That gave us a playful way to weave a father-son story while landing the brand truth about Ugaoo: plant parenting today doesn’t have to demand quite so much of you.”
“Having Jackie and Tiger play these exaggerated versions of themselves made the humour feel natural, and gave us plenty of room to push the absurdity. They were both such sports and really brought the concept to life!”
