Uber Eat Notifications Takeover Other Ads During Commercial Break

In the takeover campaign, the smartphone notifications were made to appear during other brands’ ads.

Client

Uber Eats

Agency

Buzzman

Uber Eats has launched a new campaign showing that it is now possible to have almost anything delivered. To prove the point, the brand partnered with Buzzman and invited itself in prime time at around 8:55 pm on the biggest national French TV channel TF1 in every single spot of the ad break.

As the campaign notes, Uber Eats has probably already reminded you of that, through one or more notifications on your smartphone…

In the takeover campaign, the notifications were made to appear during other brands’ ads, including Burger King, Oasis, Carte Noire, Extrême, Free, and Celio.


 

The campaign was broadcast on the biggest French national TV channel TF1 in prime time on 18 September at around 8.55 pm.


 

Credits

UBER EATS
Vice President of Marketing David Mogensen
Global Executive Director Danielle Hawley
Head of Marketing, EMEA Can Akar
International Executive Creative Director Jerome Austria
Head of Marketing Uber WSE Julie Touyarot
Head of Marketing Uber Eats France Ann Brandford Griffith
International Creative Director Uber ViktorJacobsson
Senior Brand Manager Antoine Goffette
Senior Brand Manager New Verticals Valérie Pons
Communications Lead Uber Eats France Manon Guignard

MEDIACOM

Mediacom France CEO and GroupM France COO Alexandra Chabanne
Mediacom France CCO Laurent Douard
Business Directors Emmanuelle Vazquez & Julien Guillemenot
Account Director Clément Bernard
Account Executive Laura Salesse
Head of Multiscreen Mathieu Devaux
Multiscreen Director Aurélien Besse

BUZZMAN
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Julien Doucet & Lilian Moine
Art Director Vincent Tavernier
Copywriter Arnaud Cherbonnier
Assistant Copywriters Hugo Piedfort & Max Cossart
Head of Account Sofiane Ouaddah
Account Manager Barbara Georget
Account Manager Alexandre Lefebvre
Account Executive Florence Cudian
Head of Social Media Julien Scaglione
Social Media Consultant Félix Brunot
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistant Anouck Vallez
Head of Production Vanessa Barbel
TV Producer Morgane Gaspar
Head of Motion Théo Berdrin
Motion Mélanie Martin

The Staff

The Staff

Gettin' it done.

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