Uber Rentals and Dentsu Creative India have launched a new campaign for the wedding season, shedding light on the days leading up to the big day. The campaign is a follow-up to the launch of #RentalHealthDay earlier this year with a funny mockumentary starring Anil Kapoor.
The campaign cites a survey done by Zola that showed 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – DRIVING!
The brand partnered with two couples whose wedding plans are always the talk of the town – Jasmin Bhasin & Aly Goni and Krishna Mukherjee & Chirag Batliwalla. Starring in their respective films, these reality-packed reels show the couples adding booking an Uber Rentals to their to-do list, so that “shaadi ke chakkar mein city ke jitney chakkar lagein” they don’t have to worry about driving or parking.
“In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season,” said Ameya Velankar, Head of Marketing, Uber India and South Asia, adding, “Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”
Jasmin & Aly’s Rental Health Day
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Chirag & Krishna’s Rental Health Day:
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Ankit Mathur, Creative Director, Dentsu Creative India said, “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”
Pranav Harihar Sharma, Director of the films added, “We wanted to walk the fine line between reel and the real world, where taking something like driving off your to-do list just opens up a beautiful moment between the couples. I had a great time collaborating with Jasmin-Aly and Krishna-Chirag to tell their stories for the many other couples who can benefit from a Rental Health Day.”
Credits
Uber Team
Ameya Velankar: Head of Marketing, Uber India South Asia
Tanya Malhotra: Brand Marketing Lead, Uber India South Asia
Namrata Tibrewal: Social Media Lead, Uber India South Asia
DENTSU CREATIVE India Team
Sudhir Das: Executive Creative Director
Giamaria Fernandes: Group Creative Director
Ankit Mathur, Akshit Salian: Creative Director
Johanna Israni, Satvika Jain: Copy Supervisor
Rahul Batra, Srujana Rachuri: Senior Copywriter
Rohit Ranjan: Group Head – Art
Anurag Kulshreshta, Rashad Ahammed: Senior Art Director
Kunal Ramchandra Chikane: Creative Supervisor – Art
Yatin Gupta: VP, Account Management
Anurag Pandey: Senior Account Director
Aparna Rani: Senior Account Manager
Shriya Tomar: Account Executive
Freya D’Souza: VP – Strategy
Arihant Chaturvedi: Manager – Strategy
Pradeep Abheeshta: Manager – Analytics
Karan Arora: Executive – Analytics
Production House
Diaspore Inc. + Happy Lion
Director: Pranav Harihar Sharma
Celebrity Onboarding: Happy Lion
