Uber Offers up the Realities Behind Wedding Reels in New Wedding Season Campaign

“Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted.”

Client

Uber

Agency

Dentsu Creative India

Diaspore Inc. + Happy Lion

Uber Rentals and Dentsu Creative India have launched a new campaign for the wedding season, shedding light on the days leading up to the big day. The campaign is a follow-up to the launch of #RentalHealthDay earlier this year with a funny mockumentary starring  Anil Kapoor.

The campaign cites a survey done by Zola that showed 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – DRIVING!

The brand partnered with two couples whose wedding plans are always the talk of the town – Jasmin Bhasin & Aly Goni and Krishna Mukherjee & Chirag Batliwalla. Starring in their respective films, these reality-packed reels show the couples adding booking an Uber Rentals to their to-do list, so that “shaadi ke chakkar mein city ke jitney chakkar lagein” they don’t have to worry about driving or parking.


 

“In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season,” said Ameya Velankar, Head of Marketing, Uber India and South Asia, adding, “Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”


Jasmin & Aly’s Rental Health Day

 

View this post on Instagram

 


 

A post shared by Jasmin Bhasin (@jasminbhasin2806)

Chirag & Krishna’s Rental Health Day:


Ankit Mathur, Creative Director, Dentsu Creative India said, “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”

Pranav Harihar Sharma, Director of the films added, “We wanted to walk the fine line between reel and the real world, where taking something like driving off your to-do list just opens up a beautiful moment between the couples. I had a great time collaborating with Jasmin-Aly and Krishna-Chirag to tell their stories for the many other couples who can benefit from a Rental Health Day.”


Credits

Uber Team

Ameya Velankar: Head of Marketing, Uber India South Asia

Tanya Malhotra: Brand Marketing Lead, Uber India South Asia

Namrata Tibrewal: Social Media Lead, Uber India South Asia

DENTSU CREATIVE India Team

Sudhir Das: Executive Creative Director

Giamaria Fernandes: Group Creative Director

Ankit Mathur, Akshit Salian: Creative Director

Johanna Israni, Satvika Jain: Copy Supervisor

Rahul Batra, Srujana Rachuri: Senior Copywriter

Rohit Ranjan: Group Head – Art

Anurag Kulshreshta, Rashad Ahammed: Senior Art Director

Kunal Ramchandra Chikane: Creative Supervisor – Art

Yatin Gupta: VP, Account Management

Anurag Pandey: Senior Account Director

Aparna Rani: Senior Account Manager

Shriya Tomar: Account Executive

Freya D’Souza: VP – Strategy

Arihant Chaturvedi: Manager – Strategy

Pradeep Abheeshta: Manager – Analytics

Karan Arora: Executive – Analytics

Production House

Diaspore Inc. + Happy Lion

Director: Pranav Harihar Sharma

Celebrity Onboarding: Happy Lion

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