Japanese beverage maker Suntory has released two epic mini action films to promote their fruit-infused water, ‘Good Mood’ to the Indonesian market. Created by Singapore independent agency Arcade the films highlight the contrast between having a good day and a bad day and how it all boils down to the mood you choose to put yourself in.
Directed by Christoph Chrudimak, the ‘bad day’ film, called ‘The Bad Choice’, runs in reverse chronology that opens on an apocalyptic scene before taking the viewer backward through a series of catastrophic events to where the ‘bad choice’ was made.of picking another beverage over ‘Good Mood’. To follow up the video, viewers are then invited to click onto ‘The Good Choice’ film.
The bad choice, of course, is picking another beverage over ‘Good Mood’.
‘The Good Choice’ film follows the same protagonist through the exact same day, but the chain of events is dramatically different, ending with the character starting a viral sensation.
“Suntory was keen to push the boat out on this one, so we thought a man rescuing a chicken from marauding mutants seemed like a natural place to take the brief,” said Arcade founder and CCO Gary Tranter. “Thanks to a wonderfully collaborative working relationship with the Suntory team, we’ve created a hard-working, unique campaign within the Indonesian drinks category”.
“This is an ambitious unconventional approach for a market like Indonesia and we are delighted to be working with Arcade to be pushing boundaries,” said Mario Suzuki, Vice President – Marketing (Beverage Division) from Suntory Beverage & Food Asia.
Credits –
CCO/Founder: Gary Tranter
CCO/Founder: Matt Cullen
Art Director: Kayla Chia
Business Director: Yvonne Lee
Account Director: Evaan Miocevich
Agency Producers: Derri Ng, Keith Chang
Director: Christoph Chrudimak
Production Company: Applebox Asia
Post-Production Company: Chimney, Alice VFX, QuietLab
Suntory: Keisuke Inakage, Mario Suzuki, Remy Koubbi, EuJin Cheah
Music and Sound Design: Song Zu Singapore
