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    Top Twitter Video Ads in The Asia-Pacific for October 2020

    Business solutions and leisure activities were the big winners in October.

    By Asia Ad Junkie - Nov 17, 2020
    Top Twitter Video Ads in The Asia-Pacific for October 2020

    As part of an ongoing monthly series with Twitter, Branding in Asia brings you the Top Twitter Ads from around the Asia Pacific for the month of October.

    In October, Twitter said the majority of well-performing ads split between two camps: one focused on business solutions and convenience, including 5G, personal finance, and e-payments; the other on leisure activities, such as entertainment or simply going out for a ride.


     

     

     

     

     

     

    Highlights according to Twitter:

    • In October, we saw the majority of well-performing ads split between two camps: one focused on business solutions and convenience, including 5G, personal finance, and e-payments; the other looked to leisure activities, such as entertainment, beauty or just going out for a ride. 
    • Across both, we saw content portraying willingness to return to the ‘day-to-day’ – for example, Hyundai AU hinted at events (yes, parties), while Linkaja ID saw people commuting with masks. Self-care meanwhile featured heavily in Thailand.
    • Ads went straight to the point, with 8 out of 10 videos revealing the product or service within two seconds of starting. As such, the videos were less reliant on sound, though did make use of closed captions or text to highlight key messages.

     

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