Turning Everything Christmassy Santa Hands Has the Christmas Touch

King Midas with a Christmas touch.

BIG W has launched its new Christmas campaign – Make a Little Magic.

Developed by M&C Saatchi Sydney, the film features a young boy, known as “Santa Hands” who magically turns everyday objects Christmassy.

The 60-second film follows the story of a young boy named Noel who has the ability to make Christmas all year round.


That is not always a good thing, offering up some humorous problems resulting from his special gift.


Donnelly, creative director, M&C Saatchi: “If a jolly big man in a red suit can squeeze down a chimney and reindeer fly, why can’t an Aussie kid bring Christmas magic to life through their hands? Santa hands is a fun story that demonstrates that we can all have the ability to create a little magic come Christmas.”


Claire West, head of marketing – brand and strategy at BIG W added: “After a tough couple of years, we’re dialling up the magic of the festive season in a fun and very Australian way. Noel is the playful embodiment of BIG W, the retailer which helps Christmas lovers around the country bring a little magic into their celebrations. We have everything you need from bon bons to big brand gifts, fam jams to festive tableware, and all at an exceptional value from just $1.”


Client: BIG W
Claire West – Head of Marketing, Brand and Universe Marketing
Fiona Harrop – Head of Marketing, Channels and Optimisation
Stephanie Denman – Marketing Manager – Campaigns

Creative Agency: M&C Saatchi Sydney
CCO: Cam Blackley
Executive Creative Director: Avish Gordhan & Mandie van der Merwe
Creative Director: Brendan Donnelly
Senior Copywriter: Nicole Conway
Senior Art Director: Tim Batterham
Group Strategy Director: Vanessa Graham
Senior Strategist: Amy Grant
Head of Content: Emma Parsons
Social Media Manager: Francisco Phillips
Senior Broadcast Producer: Lill Schroeder
Group Head: Ben Greenslade
Senior Account Director: Jo Movizio
Senior Account Manager: Dorian Lagarrigue
Executive Integrated Producer: Henry Welch
Senior Motion Designer: Alex Ardino

PR Agency: Red Havas

Production: Good Oil
Director: Fiona McGee
Producer: Hamish Roxburgh

Post House: Res

Media Agency: Carat, Woolies X

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