Last night, some of Myanmar’s most popular musicians performed at The Tune Up To Vote 2020 Music Show, launched by the International Foundation for Electoral Systems in partnership with Bangkok-based creative agency, Love Frankie.
The 90-minute show, which aired on the free-to-air Mizzima channel, saw a slew of pop stars urging young people to exercise their democratic rights in the upcoming November 8 general elections. There was simultaneous streaming via the campaign’s official First Time Youth Voters 2020 Facebook page, with a reach of more than 1.1 million and more than 300,000 online views.
Hosted by Kaythi Khine Win, the program featured personal messages and pre-recorded, never-before-seen “unplugged” performances from Okka Oo Tha, Mi Sandi, Ar-T, Pan Yaung Chel, J-Fire, Fun Band, Oak Soe Khant and May La Thanzin, Thazin Thiri Khit, Bunny Phyoe, T Zin and Eternal Gosh. Actor and director Kyaw Thu, and writer, humanitarian and Citizen of Burma Award recipient Than Myint Aung offered further encouragement.
Ambassadors from several youth groups from across the country also appeared on the show, which was the culmination of a seven-week multi-platform ‘edutainment’ campaign designed to engage Myanmar youth, particularly first-time voters, in their country’s democratic process.
“We hope the Tune Up To Vote 2020 initiative has given this new generation of voters the information, inspiration, and empowerment they need to make their voices heard.”
The initiative launched in mid-September with a nation-wide music contest – the Tune Up To Vote 2020 Song Contest – also hosted on the campaign’s Facebook page, which called on people between the ages of 18 and 35 to submit a song with original lyrics to inspire others to vote.
Of the several hundred entries, 10 finalists were selected and, to demonstrate the power of democracy, the top three winners were decided by public vote through the Facebook page. Collectively, the winning entries received more than 60,000 views.
The three top scorers – June Hpaan of Hpa-An, Kayin State, Mosses from Aung Lan in the Magway Region, and Zay Yar Paing of Taunggyi, Shan State – were officially announced on the Tune Up To Vote 2020 Music Show, and their winning songs aired.
Two Judges’ Choice winners were also selected from the finalists: Chan Aung and Chan Zami Shine from Yangon, and Myat Oo and Samuel, also from Yangon.
The third major component of the campaign was the Tune Up To Vote 2020 Talk Show, a 12-episode talk-show series streamed through Facebook. The campaign’s main platform for electoral information exchange, episodes featured interviews with activists and celebrities, music performances, and infographics on voting and voter rights. Collaborative episodes with the Tea Talks initiative provided a channel for discussion on misinformation and hate speech.
Over the course of the campaign, the First Time Youth Voters 2020 page accrued more than 700,000 followers, with the talk show episodes and their infographics gaining more than 3 million views.
“Since Myanmar’s last general elections, approximately five million young people have reached voting age, representing 13.5% of the country’s population,” said Khin Thu Thu, Love Frankie’s Project Manager for Myanmar. “We hope the Tune Up To Vote 2020 initiative has given this new generation of voters the information, inspiration, and empowerment they need to make their voices heard both on November 8, and in all future elections to come.”
A second airing of the Tune Up To Vote 2020 Music Show will be broadcast on free-to-air channel DVB in three parts on November 4th at 6:30 pm, November 5th at 7:30 pm, and November 6th at 7:30 pm.
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