TUMI has launched its Fall/Winter 2026 seasonal campaign and collection, following Global Brand Ambassador and Formula 1 Driver Lando Norris and a travel partner through the highlands of Scotland.
Inspired by rugged alpine terrain, the collection introduces seasonal colors and materials across TUMI’s existing silhouettes, alongside the new TUMI Axis collection of everyday bags.
Directed by Valentin Florian and photographed by Theo Gosselin, the campaign was shot in the highlands of Scotland, where the release says rugged terrain meets quiet elegance.
“There is always another peak to reach, another goal to chase. That drive is something TUMI and I share, and I feel it in every TUMI bag I carry,” said Lando Norris, Global Brand Ambassador, TUMI.
“This season is inspired by the quiet confidence of the Alps rather than chasing excess, we wanted to explore the idea of elevation through thoughtful design,” said Victor Sanz, TUMI Global Creative Director, TUMI.
“The collection reflects a sense of calm, precision, and purpose, where every detail has intention and every product is engineered to perform beautifully. It’s a reminder that true luxury isn’t about being louder, it’s about being better. We wanted to translate this feeling through the fall collection.”
