TubeMogul Appoints new Leadership in China and Southeast Asia

Jeffery Zheng, TubeMogul China MD
Jeffery Zheng

TubeMogul today announced the appointment of two senior digital industry executives for its Southeast Asia and China operations.

The enterprise software platform for brand advertising firm said that Southeast Asia operations will be headed by Darin Williams, who has worked in Asia for more than fifteen years in executive roles at Nielsen, LinkedIn, and Facebook.

Darin Williams, TubeMogul Southeast Asia MD

Darin Williams


Williams worked in senior roles for Nielsen in Japan, Australia, Korea, and Vietnam over a fourteen-year period, and is a former Director of Facebook’s Southeast Asia offices. Williams was previously Head of Talent Solutions, LinkedIn, SouthEast Asia. 

TubeMogul launched in Southeast Asia three years ago and has established a sales, trading and operations team that delivers programmatic video advertising campaigns across ten markets in the region. This year TubeMogul opened its office in Shanghai, and expects to substantially expand its China operations next year.

The company announced Jeffery Zheng has been appointed Managing Director, Greater China. He previously held senior positions with Ogilvy & Mather, Yahoo!, and Renren, in Taiwan and China. His campaign experience includes leading the social campaign for Unilever’s Dove Born Beautiful campaign in the region.

Zheng has also spearheaded campaigns for Coca-Cola, Adidas, and P&G, and was recently VP of Marketing for Touchmedia, the largest in-taxi media service in China.


“I am extremely confident that both Jeffery and Darin will bring a new level of energy and strategic focus to TubeMogul in China and Southeast Asia,” said Susan Salop, Vice President of Asia, TubeMogul.  “The last two years have been extremely dynamic for TubeMogul due to our focus on delivering new and innovative software tools to advertisers, and we plan to work closely with agencies, trading desks, publishers and brands to ensure they get the best possible results.”

“We forecast that the Southeast Asia and China video advertising markets will mature substantially in the next few years, and both Jeffery and Darin will ensure we succeed in that mission of brand advertising more simple, accountable and transparent,” Salop added.


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