The Secret Little Agency has announced the rebrand of its design practice TSLA Design as Anak.
Following the rebrand, Anak will continue to focus on branding and design development of brands rolled out at scale regionally or globally from Singapore. The offering extends end-to-end visual design consulting that includes identity design, UX & UI design, packaging, and sensorial design.
TSLA Design has been behind numerous brand transformations including Tiger Airways, Cold Storage, SG mark. The agency was also behind the evolution of the KFC brand across Asia, Pioneer luxury hospitality brand Banyan Tree, and the re-brand and experience overhaul of Singpass.
The Anak team is a mix of 18 creatives that sit at the intersection of art, design, anthropology, storytelling, digital, production, motion, and research.
Leading the charge is Hanyi Lee, Anak’s Creative Partner, who is concurrently the Chief Creative Officer of TSLA. Hanyi joined TSLA in 2009 and is responsible for the agency’s global creative output.
“Anak is an evolution of our vision and ambition where we hope to be a destination that the next creative generation, whether its clients, partners or employees, would proudly call home,” said Lee.
“Brands we partner with could be established brands that have somehow lost their footing and are looking to reimagine and transform, or a new venture hungry to launch themselves into the world. At Anak, our roots allow us to help navigate these modern brands in their journey of West into Asia, and Asia into the West, with great confidence.”
The Anak team will also be supported by TSLA’s integrated production with global access to the Mother Design family in London & New York.
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