Donald Trump, Vladimir Putin and Angela Merkel on the Beach in Ad Campaign for News App

Lithuanian ad agency, New! has developed a print campaign for popular Lithuanian news portal’s smartphone app with the tagline, “Stay with news, even on holiday.”

The three different versions of the ad feature American presidential candidate, Donald Trump, German leader, Angela Merkel and Russian president, Vladimir Putin.

Other than the assumption that Mr. Trump will soon be in the same classification as Putin and Merkel as leader of a country, the imagery is quite fun –with each offered up displaying 15Min’s perception of their personalities in the ad.


The images all feature the character reaching for something: Merkel is portrayed quite romantically; Trump, actually, looks somewhat endearing while remaining smug, and Putin, well…he’s on it.

Angela Merkel on the Beach - Branding in Asia Donald Trump on the Beach - Branding in Asia Vladimir Putin on the Beach - Branding in Asia

News portal was launched in the fall of 2008 and is the second largest Lithuanian news website.

You can see more creative work from New! on their website.


Advertising Agency: New!, Vilnius, Lithuania
Creative Director:Tomas Ramanauskas
Copywriters:Tomas Markauskas, Zygimantas Kudirka
Art Director:Regis Pranaitis
Photographer:Tomas Kauneckas
Retoucher:Gintarė Mačiulienė

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