Tropicana Twister and THE SHOUT GROUP have completed “Gandakan Kebaikan” (Multiply the Goodness), a Ramadan campaign in its second consecutive year, culminating in the handover of homes to underserved communities in Malaysia, including Orang Asli communities.
Conceptualized and executed by THE SHOUT GROUP, the campaign was built around a digital activation that encouraged Malaysians to log everyday good deeds and contribute them to a shared online experience. The initiative supported EPIC Homes’ Project 100 and raised RM200,000 toward the construction of homes for underprivileged families.
This year’s campaign generated almost seven times more contributions than the previous year’s edition, said the agency.
“From the start, we wanted to create something simple but meaningful for Ramadan,” said Syahriza Badron, Managing Director of THE SHOUT GROUP.
“Through Gandakan Kebaikan or ‘Multiply the Goodness’, we connected everyday actions to a larger purpose – allowing people to see how small acts, when combined, can bring real change to communities in need.”
“At EPIC, our efforts go way beyond building houses,” said John-Son Oei, Founder & Chief Epic Officer of EPIC Homes.
“We empower communities by improving their living conditions, with development projects like water systems, play spaces for children and even small businesses.”
“It has truly been an honour to support this mission for good,” said Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages.
“At Tropicana Twister, we believe in creating campaigns that go beyond engagement to deliver real impact. Working with THE SHOUT GROUP, what started as a simple mission to do good grew into a larger-than-life, nationwide movement, helping raise RM200,000 for EPIC Homes’ Project 100.”
The agency added: “With ‘Gandakan Kebaikan’, THE SHOUT GROUP reinforces its belief in creativity that not only connects with people, but also drives tangible outcomes – helping brands turn purpose into meaningful action.”
Credits
Title: Gandakan Kebaikan (Multiply the Goodness)
PepsiCo Malaysia
Head of Marketing: Jennifer Lee
Head of NCB: Thomas Chin
THE SHOUT GROUP (FCB SHOUT)
Co-owners: Shaun Tay & Ong Shi Ping
Managing Director: Syahriza Badron
Executive Creative Director: Wang Ie Tjer
Creative Director: James Voon
Associate Creative Director: Chung Ru Zen
Senior Copywriter: Amanda Wong
BM Copywriter: Zaffira Zakuan
Senior Designer: Fadhli Aduan
Group Business Director: Loong Sheng Mae
Senior Brand Director: Timothy Teh
Associate Brand Director: Florentyna Shamsulkamar
Brand Manager: Nadhira Murad
Production House: KDCo
Managing Director, Executive Producer: Effendy Harjoh
Partner/Head of Operations, Executive Producer: Nor Syamimi Ali
Director: Saifful Shah
Producer: Suraya & Nurul Syazwani
Post Production
Offline: Max Studio
Offline Editor: Max
Grading: Meccanica Efx
Online: Blaze Studio
Online Editor: Moon Ching
Online Colourist: Jing
Audio: Crosstown Connection
Sound Engineer: Anand
Chatbot: TELL Integrated
Architects: Johan Nordin, Joshua Vinesh Rao, Nurul Amri Ahmad Hasir, Ida Zainol
