Treat Yo’ Self to Your Favorite Foods with Menulog, You Deserve It

    By Asia Ad Junkie - Oct 6, 2021
    Treat Yo’ Self to Your Favorite Foods with Menulog, You Deserve It

    Menulog has teamed up with creative agency Connecting Plots to launch Treat Yo’ Self, a new retail platform.

    The campaign highlights Menulog’s wide range of cuisines, restaurants, and meals by celebrating little wins or no-name excuses to dive into your deepest culinary desires.

    It’s been a tough year and a half, so any reason should do the trick. Cranky cat? Eat up. Crushing a teenager at video games? Chow down.


    The campaign is rolling out across YouTube, Facebook, and Instagram via a series of short-form films that spotlight different fun and timely at-home moments that warrant the need to ‘Treat Yo’ Self’.



    “These last two years, more than ever, we’ve had to learn how to roll with the punches and treat ourselves to even the smallest of wins,” said Fiona Bateman, head of brand, Menulog.

    “Menulog is all about delivering joy – that instant satisfaction that comes with having your exact craving arrive on your doorstep so this new campaign encourages our customers to embrace those moments, especially while they’re spending more time at home. You know you deserve it.”


    Client: Menulog
    Marketing Director: Simon Cheng
    Head of Brand: Fiona Bateman
    Brand Manager: Mark Nicholls
    Head of Growth Marketing: Kia Petrenko
    Social Media Marketing Manager: Perry Neilson
    Performance Marketing Executive: Elizabeth Orlando

    Agency: Connecting Plots
    Managing Director: Tom Phillips
    Creative Partner: Dave Jansen
    Creative Director: Chris Johnson
    Strategy Director: Tim Collier
    Senior Integrated Producer: Bonnie Ledsam
    Group Account Director: Gemma ap Geraint
    Integrated Project Director: Gemma Barr
    Art Director: Alexa Burchell
    Copywriter: Julia Kenny

    Production: Infinity Squared
    Creative Partner: Dan Reisinger
    Director: Cybele Malinowski
    Producer: Erin McBean
    DOP: Dale Bremner
    Art Director: Sam Lukins
    Wardrobe Stylist: Monique Moynihan
    Editor: Brad Hurt
    Colourist: Marcus Timpson
    Sound Design: Rumble Studios
    Music: Nicholas Meredith
    Post Production: White Chocolate
    Casting Director: Stevie Ray

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