Toyota Reaches for a Cleaner Future in New Campaign

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    By Asia Ad Junkie - Jul 19, 2021
    Toyota Reaches for a Cleaner Future in New Campaign

    Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone.

    Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.

    Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternative fuel technology. It also focuses on how ‘safety’ and ‘invention’ are ingrained in Toyota’s quest for a better tomorrow.


    “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve,” said John Pappas, Chief Marketing Officer, Toyota Australia.

    “As one of the most trusted and popular brands in Australia, Toyota is always looking at ways to improve and develop better products for its drivers. Safety is just one area which has been democratised by Toyota across most models, giving Toyota drivers access to best-in-class safety standards,” Mike Spirkovski, Chief Creative Officer, Saatchi & Saatchi Australia.


    “Our recent campaign aims to inform Australians about Toyota’s commitment to constantly improving. As humans, it’s in our nature to protect each other’s safety; just as it’s in our nature to look ahead, innovate and reduce our Co2 emissions for a cleaner future for all.”


    Client: Toyota Motor Corporation Australia
    Senior Manager – Brand Management & Communications: Andrew Wearing
    Manager, Marketing Communications – Brand & Commercial Vehicles: Matt Tannock
    Manager, Communications – Commercial and Brand: Jeremie Smith
    Senior Brand Communications Coordinator: Michelle Gulia
    Senior Brand Communications Coordinator: Suhailah Davies

    Creative Agency: Saatchi & Saatchi Australia
    Chief Creative Officer: Mike Spirkovski
    Executive Creative Director: Simon Bagnasco
    Creative Director: Lee Sunter, Pierro Ruzzene & Flavio Fonseca
    Senior Art Director & Senior Copywriter: Adam Ferrie & Peter Cvetkovski
    Executive Producer: Lucy Trengove
    Senior Integrated Producer: Holly De Roy
    Producer: Zena Bartlett
    Chief Client Officer: Ben Court
    Chief Strategic Officer: Alex Speakman
    Group Account Director: Damiano Di Pietro
    Planning Director: Joe Heath
    Snr. Account Director: Zoe Kypros
    Account Director: Tom Collier
    Account Executive: Elina Nassif

    Production Company: Revolver
    Director: Stephen Carroll
    Managing Director/Co-Owner: Michael Ritchie
    Executive Producer/Partner: Pip Smart
    Producer: Kat Latour
    Director of Photography: Jeremy Rouse
    Production Designer: Seth Aitken

    Post Production: ARC
    Editor: Jo Scott
    Colourist: Ben Eagleton

    Music Composition: Ballad
    Audio Post Production: Ballad & Squeak E. Clean Studios

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