Tourism New Zealand Drops a Surreal Spot Calling on Aussies to Stop Dreaming About that Holiday

Tourism New Zealand has launched a funny new spot telling Aussies to hop on a plane and visit. The campaign is the first since the two nations opened quarantine-free travel.

The 90-second ad highlights the stunning scenery and friendly people of the island nation. From giant kiwis to clap on, clap off daylight, it’s a clever call for action and an important step in the return to quasi-normalcy.

Special Group Australia teamed up with Tourism New Zealand to create it.


 

“We know travelling overseas is one of the most missed activities for Australians, who previously made up 40% of international arrivals to New Zealand .We wanted to remind our friends over in Australia that New Zealand’s beautiful landscapes, wide open spaces, and welcoming people are only a short flight away,” said Declan Malone, marketing lead – Australia for Tourism New Zealand.

“After being confined to Australia for over a year, Australians everywhere have been dreaming of quarantine free travel, and New Zealand is now ready and waiting. We wanted to create the New Zealand version of that dream, filled with the tone and down-to-earth charm that Kiwis are famous for,” said Tom Martin, CCO and partner, Special Group Australia.

The campaign will launch in Australia on 6 May and run for 12 weeks across all major channels including Cinema, TV, on demand, OLV, social, radio, digital audio, digital display.


 

Credits:

Client: Tourism New Zealand
General Manager (Australia) – Andrew Waddel
Marketing Manager (Australia) – Declan Malone
Campaign Manager(Australia) – Lauren Kerr
Global Brand & Content Manager – Jill Chestnut
Brand & Content Manager – Jaime Reid
Senior PR Executive (Australia) – Emma Reyes

Creative Agency: Special Group Australia
CCO/Partner: Tom Martin
CCO/Partner: Julian Schreiber
CEO/Founding Partner: Lindsey Evans
Founding Partner: Cade Heyde
Creative: Wayne Ching
Creative: Alex Antoniou
Business Director: Rebecca Grant
Business Manager: Meri Stewart
Strategy Director: Anna Bollinger
Strategist: Kellie Box
Executive Producer: Paul Johnston/ Bill Doig

Special Group New Zealand
CEO/CCO: Tony Bradbourne
Head of Strategy: Rory Gallery
Creative: Tom Johnson
Integrated Producer: Sally Lankshear

Production Company – Finch
Director – The Bobbsey Twins
Cinematographer -Ginny Loane NZCS
Managing Director – Corey Esse
Executive Producer – Loren Bradley
Producer – Sarah Cook
Edit House -Arc Edit
Editor – Jack Hutchings
Post Producer – Adriana Arriaga
Post Production – Blockhead
Colorist – Dave Gibson
Online Operator – Richard Betts
Animator -Blockhead
VFX Supervisor – Stefan Coory

Music & Sound: Rumble Studios

 

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