Tourism Campaign ‘Days Like This’ Rolls Out to Support Queensland Pandemic Recovery

A $2.4million tourism campaign developed by creative agency Rumble Strategic Creative has been launched in Australia to encourage more Queenslanders to support the industry and its workers.

The campaign, which is part of the continued rollout of Queensland’s plan for economic recovery from COVID-19, includes a 60-second launch spot directed by Hailey Bartholomew, through Taxi Films – featuring Van Morrison’s classic hit re-recorded by local musicians Tia Gostelow and Busby Marou.


“With the ongoing pandemic, traveler sentiment is ever-changing, but we all aspire to simple joys shared with people we love,” added Hartley. ‘Days Like This’ in Queensland are the ones that connect to something deep within to create memories you’ll have with you forever.”

The campaign will be on TV, cinema, OOH, print, BVOD, and social channels, and launch initially in Queensland before it is extended elsewhere in Australia and New Zealand later this year.



Client: Tourism and Events Queensland
Chief Executive Officer: Leanne Coddington
Group Executive Marketing: Michael Branagh
Creative and Content Director: Michelle Blancato
Creative and Content Specialist: Jarrod Meakins
Marketing Program Director: Kate Duffy
Global Brand Leader: Alison Hobbs-Anderson

Creative Agency: Rumble Strategic Creative
Founders/Creative Partners: James Burchill & Nancy Hartley
Director, International Markets: Damian Coren
Account Director: Nikita Baynes
Account Executive: James Goodrich
Agency Producer: Julie Duff
(Romeo Digital) Creative Director: Marco Eychenne
Designers: Stephanie Gow, Aimee Macdonald

Media agency: AKQA
Communications Director: Alyce Mollenhauer

Production company: Taxi Films
Director: Hailey Bartholomew
Executive Producer: Andrew Wareham
Producer: Imogen Dick
Director of Photography: Campbell Brown

Post Production: Cutting Edge
Producer: Camille Cannings
Offline Editor: Annika Salisbury
Online Editor: Steve Leacey
Colourist: Angela Cerasi
Audio: Mike Lange

Music licensing: Music Mill
Track: Days Like This, Van Morrison
Artists: Busby Marou with Tia Gostelow


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