Tourism Australia Gives the Gift of Travel in Latest Campaign

Tourism Australia has launched a new campaign as travel begins to open up once more following the pandemic downturn.

The campaign was rolled out in collaboration with M&C Saatchi Sydney and encourages Aussies to give the gift of travel to revitalize the industry.

The ‘Gift of Travel’ spot features Hamish Blake and Zoe Foster-Blake planning for the perfect gift. They humorously misinterpret their friends’ suggestions as we see shots from different spectacular Australian locations.


 

The duo search for advice from around the country, consulting the Outback Wrangler Matt Wright in the Northern Territory, rugby league great Johnathan Thurston in Queensland, actor Hugh Sheridan and Elli Beer in South Australia, and comedian Hannah Gadsby in Tasmania.

“The pandemic has left people wanting to make up for lost time and giving a travel experience will help people do just that,” said Tourism Australia managing director Phillipa Harrison.

“The Gift of Travel is about encouraging Australians to give more meaningful gifts this holiday season and in doing so give back to tourism operators and communities who have been among the hardest hit by the COVID-19 pandemic. Last year, Australians spent, on average, $770 on gifts during the holiday season equating to $16 billion in total. If we can encourage people to spend just a fraction of that on travel instead it would be a multi- billion-dollar boost for the tourism industry.”


 

“The latest travel sentiment data shows the majority of Australians are either thinking or dreaming about their next holiday and now is the time to convert that into gift vouchers and actual holiday bookings,” said Tourism Australia chief marketing officer Susan Coghill.

“There is a travel gift for everyone at every price point, so for a last-minute gift that will last a lifetime, get inspired at Australia.com.”

Credits:

Creative Agency: M&C Saatchi, Sydney
Media Agency: UM
Digital Agency: Digitas
PR: Ogilvy PR
Production Company: FINCH
Sound & Music: Rumble Studios

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