An Post, Ireland’s national postal service, has launched a touching new creative campaign for Christmas that takes inspiration from the Tin Man in ‘The Wizard of Oz’.
Developed by creative agency Folk Wunderman Thompson, the 30-second spot, “Send from the Heart” sees the Tin Man unable to get into the Christmas spirit since he is lacking a heart.
The neighbor, watching him from her window sees he looks a bit sad for the season and mails him a heart Christmas card.
While it might have been better to hand deliver it since he lives across the street, there is something to be said for the joy of receiving Christmas greetings in the post.
“As an island nation Ireland is renowned for staying connected by way of post. Sending a card is such a simple way to tell someone they are loved this Christmas,” said Julie Gill, Commercial Marketing Director, Mails and Parcels An Post.
“This campaign captures the impact that sending and receiving a card can have and how special it can make you feel. And Lyra’s beautiful voice and lyrics add to the magic.”
Enda Kelly, managing director at Folk Wunderman Thompson added, “Sending a card to someone at Christmas is such a simple act yet we often overlook the emotion and happiness it can bring to the recipient. Unfortunately, now many people simply send a text, a DM or even a few emojis to friends or family to say Happy Christmas. So to drive demand for stamps, our strategy was to elevate the emotion that receiving a card can bring and in doing so inspire people to send post to those that matter most.”
Agency: Folk Wunderman Thompson
Creative Partner: Karl Waters
Creative Director: Keith Lawlor
Senior Art Director: Conor Swanton
Copywriter: Stephen Kelly
Strategic Planning Director: Tara Finnegan
Senior Strategic Planner: Derwin Myers
Business Director: Conor Thompson
Account Manager: Emily Hull
Broadcast Director: Michael Cullen
Social and Content Director: Vivian Huynh
Managing Director: Enda Kelly
Client: An Post
Commercial Marketing Director: Julie Gill
Marketing Communications Lead: Richard Miley
Marketing Communications & Content Lead: Joanne Farnon
Marketing Specialists: Ruth Gill & Amy Cavanagh
Marketing Executive: Brian McCarthy
Director: Jesper Ericstam
Production Company: Social Club