New Zealand property portal, realestate.co.nz, has appointed The Monkeys Aotearoa, part of Accenture Song, as its new strategic, design, and creative agency.
The kickstart the appointment the brand launched a new campaign that uses emotive storytelling to connect with its audience, with the tale of a young girl and her father as they navigate the highs and lows of moving to a new house.
“We like the thought that finding a new house isn’t just about the bricks, mortar, number of rooms or off-street parking, it’s actually about the type of life you want to live,” said Damon Stapleton, chief creative officer, The Monkeys Aotearoa.
“So rather than follow the category convention of leading with ads about functional product features, we want to encourage people to think about the life they want and finding the home that will help them achieve that. This story is reminiscent of many of us who have sought out change, in order to achieve the life we want to live.”
Justin Mowday, chief executive officer, The Monkey Aotearoa, added, “realestate.co.nz is the Samsung of the property listings sector; they have a better product, better experience, better speed, better accuracy, but they’re up against a goliath brand that enjoys the default status, so many people just don’t know how good realestate.co.nz is. We’ve loved the opportunity to get involved from strategy to brand design and communications. Sarah, Vanessa, and the team have been brilliant partners and we look forward to the results coming.”
The 90-second hero spot will be supported by OOH, online video, and digital that champions the night sky and the search portal that led to it. There are also 30 and 15 sec. versions.
Chief Executive Officer: Sarah Wood
General Manager Marketing and Media: Vanessa Williams
Head of Brand and Communications: Ashley Harder
Agency: The Monkeys Aotearoa, part of Accenture Song
Chief Creative Officer: Damon Stapleton
Chief Business Officer: Storm Day
Head of Planning: Tom Sykes
Group Business Director: Ruth Coulson
Head of Integrated Production: Rosie Grayson
Creative Directors: James Conner & Christie Cooper
Planning Director: Craig McLeod
Designer: Lucinda Fortescue-Hansen
Business Manager: Georgie Burns
Art Director: Susannah O’hUadhaigh
Copywriter: Arron Sharma
Production Company: FINCH
Director – Zia Mandviwalla
Executive Producer – Bex Kelly
Producer – Duncan Bernard
DP – Ziga Zupancic
Production Designer – Sarah Cooper
Editor – Julian Currin
Colorist – Alana Cotton
Online – Creature Post
Sound and music – Liquid Studios
Media Partner: OMD