Vicks has launched the third edition of its iconic #TouchOfCare campaign series in recognition of National Doctor’s Day. The campaign comes amidst what has been a challenging time for the healthcare industry as dedicated doctors and nurses carried us on their shoulders of hope, by selflessly caring for us, and our loved ones.
The third edition of #TouchOfCare, a tribute to the Doctors’ community across the nation, underscores the powerful impact of care through the real-life extraordinary story of the late Dr. Dnyaneshwar Bhosale.
The 4-minute film, directed by Anand Gandhi, takes viewers on the inspiring journey of Dr. Bhosale’s selfless acts of care to ensure many less fortunate children received life-saving medical attention during the pandemic.
“Gone too soon, Dr. Bhosale left behind his wife, kids, and his dreams of building his own pediatric hospital,” Vicks said in a release. “The film is a solemn reminder that like Dr. Bhosale, hundreds of doctors lost their lives during the pandemic leaving their families and dreams behind.”
“It was difficult to see my husband take his last breath and my prayer then was that somehow he would receive the healing hand of care just like the one he selflessly extended to many children,” said Dr. Priyanka Dnyaneshwar Bhosale, Wife of the late Dr. Dnyaneshwar Bhosale.
“I thank Vicks for bringing to light my husband’s extraordinary work and inspiring story and joining me to keep his dream of building a children’s hospital in Latur alive so his memory and touch of care live on forever.”
The film’s Director, Anand Gandhi added: “Dr. Dnyaneshwar Bhosale dreamed of building robust, empathetic systems of care and medicine. This film is a glimpse into the vision and commitment that he had for his community. It’s a call to togetherness, a reminder of the selflessness of all our healthcare workers during this time. I am grateful to the people at Vicks and Publicis Singapore for getting me on board to bring this story to life.”
In addition to sharing Dr. Bhosale’s inspiring story, Vicks has also pledged to support Mrs. Bhosale to help build a pediatric hospital in memory of her husband’s extraordinary acts of care. Committed to making a meaningful difference and step up as a #ForceforGood, Vicks continues to support India’s fight against Covid-19 through P&G’s Suraksha initiative. Under this initiative, P&G recently contributed towards 1 million vaccination doses for 5 lakh citizens in partnership with state governments and local authorities.
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