TotallyAwesome Indonesia has appointed Ridwan S Hidayat as Country Manager. The digital engagement company aims to help businesses safely interact with children, teens, and their parents online.
Across the APAC region, TotallyAwesome’s audience is nearly 300 million monthly active users.
“TotallyAwesome is a unique media business with a focus on helping kids and families connect with brands through safe and private interaction,” said Hidayat.
“Helping protect our youngest internet audiences and their families in the digital environment is a big focus for government and business. I am very excited to be leading TotallyAwesome in Indonesia and contributing to high-quality interaction between brands and young audiences,” added Hidayat.
Hidayat is a former client services director at Essence and prior to that was the agency’s planning director.
“Ridwan’s credentials to lead TotallyAwesome have been shaped by his client service and planning experience,” said Will Anstee, CEO of TotallyAwesome Asia Pacific.
“As the digital world evolves, there is a growing need for human assessment and guidance in how brands reach out to digital audiences, especially our Indonesia youth that make up over 30% of the population. We need to protect them and ensure brands are stepping up to play a more meaningful role in their lives. Ridwan will lead this for us in Indonesia. I’m terribly excited and proud to have him join us on this journey.”
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