Top Ramen Goes ‘Saucy’ Retro in New Campaign for India

Top Ramen has launched a “saucy” new spot as part of a campaign pitching Top Ramen Curry that features the interaction of a sexy young woman going over the top with her introduction of eating “Saucy Style” to a boyish man on a see-saw at the playground.

Get it? Saucy – See Saw?

At any rate. Created by Dentsu India, the 45-second spot, with a catchy tune carrying it along, seeks to combine, “a few funny jokes, watching a 70s flick, a great tasting saucy noodle and a client with a sense of humor,” said Samrat Chengapa, Executive Vice President, Dentsu India.


Sexy or saucy? Either way, it’s a fun little piece of work.

Check it out:



CEO: Simi Sabhaney
Creative Team: Rahul Sengupta, Rajesh Narasimhan, Ajesh N, Vimalkirti Deshmukh
Account Management: Samrat Chengapa, Manoj Rajpurohit, Divya Ravi
Films Team: Shernaza Rasul
Director: Rahul Sengupta
Producer: Vidya Muraleedharan
Music: Clinton Cerejo
Production House: QED Films

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