Manila-based creative lab Tony& and Creative Gaming Specialist Agency Co-Op Play have created “Co-Op Play: An Interoperability Game,” an interactive video and fully playable web-based game, for the Digital Marketing Association of the Philippines’ DigiCon 2026 Interoperability in Action series.
The project takes audiences through an evolving game world, demonstrating how Co-Op Play’s creative gaming capabilities connect to form one ecosystem. The experience features the Co-Op Play character moving from one game genre to the next, overcoming what the release describes as “traditional advertising and marketing practices” as obstacles. The character is joined throughout by a co-op partner representing one of the interconnected gaming ecosystem capabilities Co-Op Play brings together.
“Interoperability is really at the heart of what Co-Op Play was built to do. Gaming and the Creative Advertising Industry are already two very different worlds, and our role is to get them playing together, with creativity as their backbone,” said Rey Tiempo, Founder and Chief Creative Officer of Co-Op Play.
“This collaboration takes that idea further: our different capabilities don’t exist as individual services. They become more powerful when they join the game together. And instead of making another video explaining that, we thought: why not let people actually play it? That’s the power of interoperability and creativity, working hand-in-hand.”
The project is a collaboration with Dale Lopez, Co-founder and Creative Technologist of Tony&, a creative lab that uses craft and emerging tech to build stories.
“I grew up playing games like Gradius—carbon dating myself here—so getting to build one today was a bit of a full-circle moment. Making a short-form video is cool. But making a short-form video with an actual game you can play? That’s cooler,” said Lopez.
“At Tony&, we’re always looking for opportunities to experiment with new ways of making things. For this collab, vibe coding became part of the experiment. The process ended up proving the point.”
‘Co-Op Play: An Interoperability Game’ was created by Tiempo and Lopez, bringing together Co-Op Play’s interoperability between gaming and creative marketing with Tony&’s intersection of creativity and technology.
Raymund Sison, Founder and Chief Creative Officer of The Lennon Group and this year’s DigiCon Co-Chair and co-author of the Interoperability theme running through the DigiCon universe in 2026, said the collaboration reflects the nature of collaboration in the creative gaming space.
“Interoperability becomes truly powerful when it goes beyond connecting systems and starts connecting people, ideas, and disciplines,” said Sison.
“What Tony& Co-Op Play have created in collaboration with DMAP Digicon 2026 reminds us that creativity is at its best when different worlds choose to play together.”
More work in the Interoperability in Action series will be unveiled by the Digital Marketing Association of the Philippines ahead of DigiCon 2026, taking place October 15 and 16 at the Grand Ballroom, Manila Marriott Hotel, Newport City, Pasay City.
To learn more, visit tony-and.com/coopplay
