Tonic Worldwide, a digital-first creative agency, won the social media mandate for Warner Music India following a competitive pitch. This follows Warner Music Group’s expansion plans in the country as detailed earlier this year. The account will be handled from Tonic Worldwide’s Mumbai office.
The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers.
“It is a pleasure to be associated with a global music brand like Warner Music,” said Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide.
“India is a country of music lovers and streaming services witnessing unprecedented growth. Our strategic and creative strengths, together with the team’s passion helped us win the mandate for this iconic brand. It is an exciting opportunity, and we are looking forward to creating a strong and engaging consumer base for them on digital platforms.”
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