Tonic Worldwide, the digital-first creative agency, has joined forces with Chennai-based digital marketing agency – Stoppress Communications, as part of Tonic’s expansion plans across the country.
This collaboration will allow Tonic to extend their video content division ‘TWIP’, research & insights division ‘Gipsi’, and creative tech-led services to brands from the southern region of India, and help them strengthen their offering of language-based content to their current national clients.
“Bharat is seeing the maximum surge in growth in digital users and as digital partners to brands, we are looking at bringing deeper cultural insights and understanding of each region for our brands,” said Unmisha Bhatt, Chief Strategy Officer & Director – India & MENA region, Tonic Worldwide.
“With Stoppress’s understanding of the Southern market and consumers, we are excited to bring the expertise for our clients and help them boost their business across regions. After Bengaluru, we have been eager to cover the rest of the South with the diversity that the region holds.”
Tonic Worldwide & Stoppress will continue to operate as distinct brands and organizational structures while working together.
“The idea of being a part of creating award-winning digital initiatives and scaling up and growing our business spurred us to explore this collaboration,” said Krithika Balasubramanian, Founder & CEO, Stoppress Communications. “We look forward to work on large national campaigns and enhance our portfolio of offerings.”
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