Greater China Independent Agency TOMORROW Shanghai has added to its leadership team with the appointment of Caroline So, ex-Managing Director of Leagas Delaney China, and the re-hire of Creative Director Jason (JC) Chen.
So has been appointed Client Service Team at TOMORROW after running British independent agency Leagas Delaney Shanghai as Managing Director for 3 years. Previously she was the Regional Business Director at McCann Shanghai, and has held senior business and account roles at Lowe, DDB, Grey and Ogilvy in both Shanghai and Hong Kong.
In her new role she will oversee Coca Cola, Budweiser, Converse, Starbucks, Burberry, Volvo, Crocs, and other accounts.
Jason (JC) Chen as its Creative Director. After a “short stint elsewhere” Chen is back at the helm of the creative team at TOMORROW where he previously held the role of Copy Head. He previously held senior creative roles at Publicis, Wunderman, Greatworks and Bates. JC remarks: “I’m looking forward to embrace the unexpected at TOMORROW!”
“I’m humbled to have Caroline join the agency, as she naturally possesses the values TOMORROW has been built on: stretch far, work smart and talk straight,” said Rogier Bikker, CEO at TOMORROW. “And for JC to come back and lead the creative team was amazing news for both the creative team and our clients that have grown to love his fresh conceptual thinking that sets the agency apart. Thank you Caroline and JC!”
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