Tomato Sauce Weeps on His Deathbed in New MasterFoods Campaign

    By Asia Ad Junkie - Nov 19, 2020
    Tomato Sauce Weeps on His Deathbed in New MasterFoods Campaign

    MasterFoods expanded on their ‘Go Rogue With Flavor’ campaign launched earlier this year with three new shorts featuring human bottles of sauces reminiscing about barbeques they’ve attended.

    The funny shorts cover such heavy-hitting topics as salad (gross, we know) and children’s birthday parties.

    MasterFoods director Bronwyn Powell said the campaign is designed to capture the “relaxed lifestyle and culture of Australia”.

    “Well, that’s it. That barbeque really finished me,” said the upside-down tomato sauce.

    “No way, dude. You got at least three left in you,” replied the barbeque sauce.

    “You guys remember that picnic where that guy put all three of us on his footlong?” weeps the nearly empty tomato sauce.

    “This campaign celebrates the iconic MasterFoods sauce brand in a way that is all about having fun, cutting loose, and being silly with sauce, as Aussies have done for generations,” she said. “People connect over food and flavor – and that’s worth celebrating with a laugh now more than ever.”

    Clemenger BBDO Sydney ECD Darren Wright said the creative reflects the brands association with “good times”.


    Client: MasterFoods
    Mars Food Marketing Director: Bronwyn Powell
    MasterFoods Marketing Manager: Grant McKee
    MasterFoods Brand Manager: Sally Burtonwood
    MasterFoods Campaign Manager: Jasmine Randall
    Agency: Clemenger BBDO Sydney
    ECD: Darren Wright & Brendan Willenberg
    Creative Team: Ian Broekhuizen & Malcolm Caldwell
    Planner: Brona Kilkelly
    Group Business Director: Conor Walsh
    Senior Account Manager: Anna Mounsey-Heysham
    Sound Design: Robbie Balatincz
    Senior Producer: Katrina Maw

    Director: Chris Hill
    Producer: Megan Ayers
    Exec Producer: Alex Tizzard
    Production Co: Airbag
    Casting Director: Peta Einberg
    Grade: White Chocolate
    Online/SFX: Toby Royce


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