MasterFoods expanded on their ‘Go Rogue With Flavor’ campaign launched earlier this year with three new shorts featuring human bottles of sauces reminiscing about barbeques they’ve attended.
The funny shorts cover such heavy-hitting topics as salad (gross, we know) and children’s birthday parties.
MasterFoods director Bronwyn Powell said the campaign is designed to capture the “relaxed lifestyle and culture of Australia”.
“Well, that’s it. That barbeque really finished me,” said the upside-down tomato sauce.
“No way, dude. You got at least three left in you,” replied the barbeque sauce.
“You guys remember that picnic where that guy put all three of us on his footlong?” weeps the nearly empty tomato sauce.
“This campaign celebrates the iconic MasterFoods sauce brand in a way that is all about having fun, cutting loose, and being silly with sauce, as Aussies have done for generations,” she said. “People connect over food and flavor – and that’s worth celebrating with a laugh now more than ever.”
Clemenger BBDO Sydney ECD Darren Wright said the creative reflects the brands association with “good times”.
Mars Food Marketing Director: Bronwyn Powell
MasterFoods Marketing Manager: Grant McKee
MasterFoods Brand Manager: Sally Burtonwood
MasterFoods Campaign Manager: Jasmine Randall
Agency: Clemenger BBDO Sydney
ECD: Darren Wright & Brendan Willenberg
Creative Team: Ian Broekhuizen & Malcolm Caldwell
Planner: Brona Kilkelly
Group Business Director: Conor Walsh
Senior Account Manager: Anna Mounsey-Heysham
Sound Design: Robbie Balatincz
Senior Producer: Katrina Maw
Director: Chris Hill
Producer: Megan Ayers
Exec Producer: Alex Tizzard
Production Co: Airbag
Casting Director: Peta Einberg
Grade: White Chocolate
Online/SFX: Toby Royce
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