Tokyo Sa Shi Su Se So – Japanese Seasoning

“Sa Shi Su Se So is a part of Japanese alphabet but also represents five basic seasonings: sugar (Sa-to), salt (Shi-o), vinegar (Su), soy sauce (Seu-yu), miso (mi-So) or sauce (So-su).

The concept is a play on words to remind you in which order to put in the condiments.

Design was inspired by cherry blossom known as emblem flower of Tokyo and for its traditional iconic form. This symbolic shape unites all five condiments and becomes a full blossom.”


 

Tokyo Sa Shi Su Se So Japanese seasonings Branding in Asia Tokyo Sa Shi Su Se So Japanese seasonings Branding in Asia Tokyo Sa Shi Su Se So Japanese seasonings Branding in Asia

Agency: Aizawa Office
Client: Food Relaiton Co.,Ltd Location: Tokyo, Japan
Packaging Content: Seasonings

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