Today the Brave has appointed five account and creative staff across its group, social and shopper teams in Sydney, Australia, as the agency continues to add new clients.
The appointments are Gina O’Donnell as Group Account Director, Liam O’Brien as Senior Account Manager, Rubee Stephenson as Content Creator, Tiana Iacono as Senior Account Manager and Eliza Laurence-Chenu as Account Director.
O’Donnell joins from McCann London, where she brings a decade of global brand and integrated marketing experience across Asia-Pacific and EMEA for clients including Qatar Airways and Mastercard.
“As businesses rediscover the value of long-term brand building, independent agencies are uniquely positioned to lead the way – agile, deeply invested, and genuinely in the business. I’m excited to join the team at Today The Brave, partnering with clients to turn brand ambition into lasting business results,” said Gina O’Donnell, Group Account Director at Today the Brave.
O’Brien joins from Clemenger BBDO as Senior Account Manager, with experience in long-term client partnerships and content production for IAG and Samsung.
Stephenson joins from Ogilvy as Content Creator, with experience across ideation, copywriting, filming and editing for KFC, Coca-Cola and Cadbury.
Iacono joins from VML as Senior Shopper Account Manager, with experience across brand, social and shopper marketing for Coca-Cola, Haleon and Takis.
Laurence-Chenu joins as Account Director on the Shopper team. She returns to Australia after three years in the UK, and continues to build her expertise in delivering integrated solutions as well as strategic brand growth.
“We’ve built this business by being brave; in the work, in the way we partner with clients and in the people we back,” said Jaimes Leggett, Managing Partner at Today the Brave.
“Growth for us is a by-product of building a creatively ambitious business rather than simply a bigger one. When the work works, everything moves forward. So the focus is simple: keep raising the bar, keep bringing in people who make the product better, and don’t slow down. Hiring this level of senior talent means we can keep pushing harder and faster without losing what makes us us.”
The expanded team follows new client wins including Law Partners, Elanco Pharmaceuticals, LGT Crestone and HVLH.
