TO – Luxury Skincare Brand | Yuta Takahashi Design Studio

“Branding for a skincare brand inspired by the life and mystery of the cosmos and the meditative experience of the spirit,” is how Yuta Takahashi Design Studio describes the packaging design for TO, a luxury skincare brand.

The company incorporates highly concentrated carbonic acid and natural ingredients to provide a relaxing experience of spiritual meditation to people living in a modern stressful society.

The brand embodies a consistent cosmological worldview from its products to its packaging and website, with a unique symbol representing its brand image, a mysterious color palette, and refined design.

Talking about the design on their website the agency says:

“The unique symbol, inspired by the life and mysteries of the cosmos, the surface of water, the sun, the moon, and the beating of the human heart, stands out with its organic shape that distinguishes it from the industry’s common design language.”

Adding that “The brand embodies a consistent cosmological worldview from its products to packaging and website, with a unique symbol that represents its brand image, a mysterious color palette, and refined design.”

The double-structured design inside the crescent-shaped cap, which is inspired by the moon, embodies the brand philosophy in every detail, balancing functionality and artistic appeal.