So you want to do something a little extra for your Super Bowl commercial this year? How about getting Martin Scorcese to direct it?
That is what Squarespace, marking its 10th Super Bowl campaign has done, tapping the acclaimed director for a 30-second spot, titled ‘Hello Down There’, which will run during the first half of Super Bowl LVIII.
Described as a “humorous take on capturing the essence of human life consumed by the digital world,” the ad film opens with people around the world so preoccupied with consuming content that they miss attempts by extraterrestrial visitors to make contact.
The intergalactic travelers, looking to introduce themselves, become increasingly frustrated until they decide to get our attention by creating a website.
“At my age, it’s a stretch finding a directorial debut. When Squarespace first approached me to create a spot, I thought this was my shot,” said Scorsese.
“Let’s go big, let’s do something out of this world – space guys building a website. I’m a New Yorker. We’re busy, always on the move. Would we even notice extraterrestrials living among us? It’s going to launch on this show called Super Bowl? Supposed to be big!”
“At Squarespace, we have always said that an idea isn’t real until you make a website for it,” said David Lee, Chief Creative Officer at Squarespace.
“It’s been an honor to work alongside the cinematic legend Martin Scorsese to bring this insight to life through his lens for our 10th Super Bowl campaign. Our focus on design and creativity has always been at the heart of our business and the reason why people choose us – and nothing illustrates this more than our Super Bowl campaigns.”