To Bacon or Not to Bacon? New Campaign from McDonald’s in New Zealand

For a limited time, McDonald’s has introduced the option to add bacon to Big Mac and Quarter Pounders and Macca’s is pitching that with a new spot to New Zealanders encouraging them to take sides by following two Kiwi mates as they wade into fraught philosophical territory.

To Bacon or not to bacon. A Shakespearean dilemma.


“We wanted to dial up the silliness in a way Kiwis would appreciate,” said DDB New Zealand chief creative officer, Damon Stapleton. “It’s the kind of pointless-yet-impassioned argument you can imagine having with a good mate, and we wanted to capture that feeling.”

McDonald’s director of marketing, Jo Mitchell, added: “We’re really proud of how this campaign has come together, the team has had a lot of fun with it, and we hope it’ll create some interesting talkability around two of our most iconic burgers.”


McDonald’s NZ
Marketing Director: Jo Mitchell
Head of Marketing: Deb Fell
Senior Brand Manager: Nikki Jeffcote
Senior Brand Manager: Laura Youngman
Brand Manager: Nadia Smit Els


Creative Agency: DDB NZ
Media Agency: OMD
PR/Influencer Agency: Mango Communications
Production Company: FINCH
Director: Alex Roberts
Executive Producer/MD: Corey Esse
Executive Producer: Karen Bryson
Producer: Jimena Murray
DP: Ian McCarroll – IND
Production Design: Guy Treadgold – IND
Editor: Dave Whittaker – ARC
Colourist: Dave Gibson – IND
Post Production: Blockhead

Harold Henry

Harold Henry

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