Tinder has launched a new campaign in India with four campaign films that emphasize the firsts when dating. Each 30-second spot focuses on different firsts: the first kiss, the first sorry, the first next, and, inevitably, the first “sorry”. The series of ads also celebrates all sorts of romantic journeys by all sorts of people.
The campaign, which is anchored by a tune sung by Hanita Bhambri, follows recent data released by the brand that found 38 percent of the Gen Z members on its app are looking for someone who is trustworthy, while 36 percent are looking for a connection with a sense of humor, 12 percent are on the lookout for someone who “is not an ass”, and 14 percent are looking for a kind date.
As Tinder puts it on their YouTube page: “Every day countless firsts begin on Tinder – first dates, first laughs, first kisses, first hugs, first fights, first sorrys, first moves, first homes, first loves. It all starts with your first swipe.”
“We’re encouraging members to refresh their bios, review their passions and interests, update their profile photos, and make the most of the new social features in Explore – hottest new place on Tinder where matches are made based on chosen common interests or goals,” said Aahana Dhar, Director, Communications, Tinder India.